Binary Delights were responsible for the development of the Activ8 website in 2012 to coincide with the 2012 Olympic Games in London. The brief was to create an online portal where users could register to take part and then record their daily activity to gain points and navigate along the route that the Olympic Torch would take, with trivia for each location on the map. The overall goal of the program was to encourage children at primary school age to take part and record at least 60 minutes of activity per day as part of a healthy lifestyle program.