Overview

Email marketing provides an extra channel for keeping your customers and clients updated with your latest offers, news, products & services. There are many advanced features that you can take advantage of to enhance your marketing campaigns, such as detailed statistics of open, bounce & click tracking.

When creating an email marketing campaign, the most important thing is deliverability. If your content is marked as SPAM, chances are it won't be delivered to your customers or clients.

What is SPAM?

The modern meaning of the word "spam" has nothing to do with spiced ham. It's actually taken from a Monty Python comedy sketch. "The SPAM Sketch" follows a couple struggling to order dinner from a menu consisting entirely of canned ham. The actors cram the word "SPAM" into the 2.5 minute sketch more than 104 times. It was this torrent of repetition that prompted Usenet readers to call unwanted newsgroup postings "spam". Spammers soon focused on e-mail, and the terminology moved with them.

Problems Caused By SPAM
Unfortunately due to the black practices of unsolicited email, genuine email traffic can sometimes be false-flagged as being SPAM. This means your special offers, latest products, news announcements etc. can sometimes be directly delivered to the Junk Folder of your recipents email account.

Successful Email Delivery

There are two main ways to guarantee successful delivery of your email and newsletters.

• Add To Safe Senders List
  When your customer signs up to receive email, you can ask them to automatically add your email address to their safe list so that their inbuilt filters will not incorrectly flag your content as junk.

• Confirmed Opt In
  When your customer signs up to receive email, they are sent a confirmation link to their email address asking their explicit permission to receive further communications from your company.

The Confirmed Opt In is regarded as being the safest way of guaranteeing that your email campaigns are delivered. It also ensures that your email subscribers are 100% targeted at receiving informaton from you. To manage campaigns for our clients, we use AWeber - Email Managment.

Further Information

If you would like further information on setting up an email marketing campaign, please use the Contact Us form and we will respond to your query as soon as possible.

Email Marketing Tips
Visit Our Dedicated Marketing Site