Overview

Affiliate marketing is the process of selling and advertising products or services online.

Online shopping has been predicted to account for 40% of all UK retail sales by 2020. Currently households spend 10% (£980) of their annual shopping budget online typically on holidays, electronics, clothes and gifts items. Affiliate marketing in the UK grew by an estimated 45% during 2007, taking the total value of online sales generated by this channel for that year to over £3 billion.

Affiliates / Publishers

Becoming an affiliate or publisher allows you access to display banner advertisements on your websites. These banner have special tracking codes which means any sales you generate through the click through link, you will make a percentage of the sale.

Merchants / Advertisers

If you are a shop with products that you would like to reach a wider target market, you can sign up with the affililate marketing companies to be a merchant or advertiser. This means that other people will advertise your products on their sites in exhange for a commission of any sales generated from click throughs.

You can also create data feeds of your products for use on price comparison sites.

Further Information

If you would like further information on becoming an online merchant or affiliate, please use the Contact Us form and we will respond to your query as soon as possible.